What is search engine optimization SEO ?

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  Hello guys! welcome you again 

In this blog, we are going to learn more about the digital marketing elements 

so, In this post, we are going to talk about search engine optimization (SEO) in details 

let's continue- 

Introduction-   search engine optimization (SEO) it's practiced to generate quantity and quality and increase the traffic on your website. It's a way of marketing strategy which helps to rank your website on the top result of the search engine in an organic way.

Nowadays, most people using the internet and posting some kind of content on the internet. like - 

  • blogging 
  • vlogging 
  • videos 
  • posts 
  • PPT etc.



When we come to the point of SEO, there is you search a term on the search engine like - 
if you are doing any query on search engine like you have an article for what is the digital marketing  strategy




there will be lots of results for that particular search which is written by someone which is showing on the top page of the SERPs of the search engine  


There are N numbers of content available over the internet with the relevance of a topic and most of the people want to share with a higher number of people's and want to increase of visibility on the search engine and wants that most people can engage with their content so SEO tactics will help to us increase visitors on our website, blog or content. 


How Search Works:-

In the SEO process, there are around 200 determining factors that affect the ranking of a website 
we look into some processes so that we can know how search works may basically there are two types of activities in SEO and SEO processes are changing continuously and maybe the rules will have to changes because they are ill-defined. 

White hat vs black hat SEO 

"White hat" SEO refers to thus techniques which are defined as best practices, and strategies which is maintain web crawler rule or search engine rule. Its primary centric is to provide more value to valuable stuff or person. 

"Black hat" SEO refers to that endeavor to spam/ fool web indexes. while black hat Seo can work, but it puts sites at tremendous risk of being penalized or de-indexed may be removed from search engines.     

These sorts of SEO 

  • On-Page SEO 
  • Off-Page SEO


On-Page SEO - In this activity, we check and improve the organic result on search visibility,  on-page SEO activity helps get a better ranking on the search engine. this implies whatever you doing internal changes on your website, It will assist you with positioning your site in web indexes. It also helps to keep engage the audience toward your website.  for this situation, you have to keep different elements in your mind while optimizing your website such as:-
 
  • Page Title.
  • Meta  Tags 
  • URLs Structure 
  • Site Map
  • Content Optimization 
  • Keyword Density
  • Internal Linking
  • Image Optimizations and many more.
let's take a short description of the above points which will be clear more:-

Page Title-  page title is also known as the Title tag,  It is a short description of a webpage that appears at the top of a browser window in SERPs. 

Meta  Tags -  Meta tags are basically little title descriptors that help the crawler to know what a web page is about. 

URLs Structure - URLs (Uniform Resource locator) in other words it's known as a "web address", that specified the location of a resource ( for example a website page)on the internet. The URLs additionally indicate how to recover the resource, which is known as the "protocol"  for example - HTTP, HTTPS, FTP, and so on. 

Site Map-  A Site map is the list of website pages within a domain. A site map is used during the planning of a website by its designers. Where users can find required information pages easily on your website. 

Content Optimization-  Content Optimization is the way toward ensuring content is written such that it can reach the largest possible targeted audience. The way toward optimizing content should include making sure related keywords are present there, adding meta tag and title tag, and relevant links.

Keyword Density-  Keyword density is a component of keyword optimization that shows the number of times a keyword is used on a webpage. for example:-
If a keyword appears three times in a 100-word text the keyword density would be 3%.

Internal Linking - Internal linking are those links that are going from one page to a different page on the same domain, they are generally utilized in navigation. these kinds of connections help allow the to user explore a website and establish information commands for the given website.     

Image Optimizations- Image optimization is a cycle of delivering High-quality images in the correct format, measurement, size, and resolution while keeping the smallest possible size. 

  


Off-Page SEO - In this activity of SEO basically means making associations with similar websites on the internet. It is tied in with making backlinks and website promotion. the connection which is returning to your website is known as backlinks. Making more backlinks for your website means increasing page authority. increasing domain and page authority is also more important to rank your website in search engines.     

It also helps to increase more traffic to your website by using such as:-

  • Guest Blogging 
     
  • Social bookmarking

  • Profile Link building 

  • Article submission 

  • Directory submission 

  • Blog Commenting 

  • Responses & etc.

let's take a short description of these points -

Guest Blogging - Guest blogging is the way of advertising and SEO method where someone writes and distributes a blog entry on a third-party website or blog to promote their own /corporate brand. 

 Social Bookmarking - Social bookmarking is the way toward tagging a site page with a program-based tool so you can easily revisit again later. Rather than saving web-based media presents to your browser bookmarks, you can use different platform ' highlights to bookmark posts.

Profile Link Building-  Profile link building is referencing websites where users can sign up and create a public profile to drop a link in that profile and that link will help to create a pipe link juice from the profile creation to yours.    

Article Submission- Article submission is a cycle of distributing articles to the article to get the backlinks. Its plays an important role in doing internet campaigns. The article submission helps you to gain maximum traffic from your focused audience. 

Directory Submission - Directory submission is characterized as the act of presenting your site URL and its details on the web in a registry under a specific class or category. This a way that encourages you to improve your link building. directory submission is an off-page factor that helps to optimize your website.

Blog Commenting - Blog commenting is shown as a connection between blogs, Bloggers, and Blog readers. It is an incredible method to exchange ideas, thoughts, or opinions about what individuals feel for a specific subject or blog post. Blog comments encourage the blog to attract traffic and make it social.  

Responses- Responding differently to criticism on the feedback portal can transfer a negative client experience into a positive one. Also, make a strong connection between owner and prospect.



At the end of the conclusion of this blog, I just tell you SEO is not just the end with the above points its required most things to do  SEO required lots of strategies to do for your blog or website and required experience also. everyone has their own look and view about the SEO.SEO is always a tremendous ongoing process. If you are ranking on the search engine the impact could be tremendous 

In the event, if you have a website, blog, or online store something online presence, SEO can assist you with getting a targeted audience from search engines. Seo becomes important because users trust search engines and having a presence on the top position for the keyword the user searching for.   

SEO significant thought to help streamline a site for web indexes. Numerous devices vary in the extent of their capacity yet additionally dissect distinctive SEO factors. The absolute most significant zones to be analyzed are keyword, content, backlinks, domain, and social media.

Hope you have enjoyed this post 😇 we would like to get your feedback or suggestion if you have.

Thanks a lot for visiting our website.🙏

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